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Perhaps many of my fellow business owners have been feeling a bit gloomy over
the state of the economy. I know I have. Here in Florida unemployment is
currently at 12.3%, an unheard of rate. Contrast that with a record low rate of
3.3% just four years ago. Add in the tax deadline that just past, and the fact
that our political leaders seem not to have a clue, one cannot help but fight
the blues.
As many of you, I’ve had to make some tough decisions about my business. With
virtually no new commercial construction, and no one adding staff, our industry
has slowed. Is your business in the same boat? What should you do? Give up and
close the doors? No, that is only the last resort.
Small business owners literally pour their blood, sweat and tears into
business. Employees become friends, not just a bottom line that can be easily
cut. I started North Florida Communications in 1990, right after my 21st
birthday. Should I simply give up and go look for another job? NO WAY! And you
shouldn’t either!
Times will get better. The economy will turn around at some point. When it
does, my business will be there to assist our current customers, and many of the
new entrepreneurs who will emerge. I encourage my fellow business owners to take
the actions necessary to keep your businesses afloat.
My friend, I know how hard it is to make the tough decisions that may be
necessary to keep your business going. I also know that fear of making the
decision can be gut-wrenching and that fear can keep you from taking the
necessary actions. Do not be overcome by that fear! Make the decisions that need
to be made to help your business survive. When I think of someone who was able
to overcome his fear to make the tough decisions, I think of George Washington.
During the French and Indian War, Lt. Colonel Washington served as an
assistant to British General Edward Braddock. In July 1755, a fierce battler
broke near Fort Duquesne, now the city of Pittsburgh. During this horrible
battle, more than half of the British soldiers were killed or injured, while the
French and Indians had few causalities. Did Washington cower in fear? No, he
continued to encourage and lead his men. They had to retreat in order to fight
another day and eventually go on to victory.
During that battle, Washington had two horses shot out from beneath him.
Later, when the battle was over, he discovered four bullet holes in his jacket,
yet he miraculously was uninjured. . The defeat wasn’t his fault, (the battle
plan was Braddock’s) but Washington stayed in the battle and made the tough
decisions.
Is the current state of your business your fault? If so, correct your
mistakes. If you’ve made the right decisions, your business may still be
suffering because of the sour economy. You must "play the hand you’re dealt" and
make the decisions necessary to keep your business going. It won’t be fun, but
at least you’ll be around to fight, and win, another day!
Larry Nazworth